Overview
The Campaign AI Sales Agent automatically responds to customer replies received on WhatsApp campaigns, helping you engage customers, answer questions, and guide them toward a purchase without requiring immediate manual intervention.
The AI agent uses the context of the campaign—including the products, offers, and campaign objective—to generate relevant responses instead of generic replies.
If you prefer not to use the AI Sales Agent, you can configure a Journey to handle campaign replies instead.
How It Works
Launch a WhatsApp campaign.
When a customer replies to the campaign, the AI Sales Agent automatically starts the conversation.
The agent uses the campaign context to:
Answer customer questions.
Handle common objections.
Provide product or offer information.
Guide customers toward completing a purchase.
If the conversation requires human assistance, the AI agent hands off the conversation to a human agent.
If AI is not enabled for the campaign, replies can instead be routed to a configured Journey.
Campaign Context
To provide relevant responses, the AI Sales Agent automatically uses information available in the campaign, including:
Campaign objective
Offer details
Product information
Campaign messaging
Providing clear and complete campaign details helps the AI generate more accurate and helpful responses.
Session Duration
The AI Sales Agent remains active only during the current customer conversation session.
The agent handles replies received within 30 minutes of the active conversation.
Replies received after 30 minutes are automatically routed according to your configured Router settings.
Human Handoff
If the AI determines that human assistance is required, it automatically transfers the conversation to a human agent for further support.
Credits & Billing
Each AI-generated response consumes:
1 Text Credit
If your account has no available Text Credits, the cost of one Text Operation is deducted from your BIK Wallet for each AI response generated.
Using a Journey Instead of AI
If you do not want the AI Sales Agent to respond to campaign replies, you can configure a Journey to handle incoming responses instead.
Notes
The quality of AI responses depends on the campaign information provided. Campaigns with limited or unclear context may receive less relevant responses.
The AI agent is available only for active WhatsApp campaign conversations.
Conversations that require human intervention are automatically handed off to a human agent.
Replies received after the active session expires are handled by your configured Router.
Frequently Asked Questions
What is the Campaign AI Sales Agent?
The Campaign AI Sales Agent automatically responds to customer replies on WhatsApp campaigns using the campaign's context to answer questions, provide guidance, and help drive conversions.
How does the AI know what to respond?
The AI uses information from the campaign, such as the offer, products, messaging, and campaign objective, to generate relevant responses.
Can I choose not to use the AI Sales Agent?
Yes. Instead of the AI Sales Agent, you can configure a Journey to handle customer replies from your campaign.
How long does the AI Sales Agent remain active?
The agent remains active for the current conversation session. Replies received after 30 minutes are no longer handled by the AI agent and are routed according to your Router configuration.
What happens if the AI cannot handle a conversation?
When appropriate, the AI automatically hands off the conversation to a human agent for further assistance.
Does every AI response consume credits?
Yes. Each AI-generated response consumes 1 Text Credit.
What happens if I don't have any Text Credits?
If no Text Credits are available, the cost of one Text Operation is deducted from your BIK Wallet for each AI-generated response.
Will the AI always provide accurate responses?
The quality of responses depends on the campaign context. Campaigns with detailed product information, offers, and objectives generally result in more relevant AI responses.
Can the AI help customers make purchasing decisions?
Yes. The AI can answer product-related questions, address common objections, explain offers, and guide customers toward completing a purchase based on the campaign context.
What happens to replies received after the AI session ends?
Replies received after the 30-minute session are automatically routed according to your configured Router settings.
For further assistance or to raise feature requests related to Campaign AI Sales agent please contact [email protected]