Our new Automatic Retry Infrastructure for WhatsApp campaigns enhances message delivery efficiency, allowing automatic retries for messages that initially encountered delivery issues.
This feature provides greater control and flexibility in ensuring your messages reach the intended recipients.
Key Benefits
Automatic Retrying
Messages that fail to deliver due to valid, temporary errors (e.g., frequency capping) are now eligible for automatic redelivery.This mechanism helps improve overall reach by giving undelivered messages another opportunity for successful delivery.
Custom Delay Configuration
Users can set a specific delay between the original message attempt and the retry attempt.This adjustable timing allows for fine-tuned control of retry intervals, making it adaptable to your campaign strategy.
How to Configure the Automatic Retry Feature:
In the last tab of Campaigns, look for Automatic retry for failed messages checkbox and enable it.
After enabling it you it will ask to select hours from the drop down, select a duration with minimum of 6 Hrs.
After the specified time from the campaign executed time, our system will retry campaign to the failed customers.
Identification of Retry Campaign:
When a campaign is retried we show a retry icon before the campaign name in overview screen.
On the campaign details page, if a retry campaign exists for the selected campaign, a CTA will appear, allowing you to navigate directly to the retry campaign.
Similarly, on the retry campaign page, a CTA will redirect you back to the original campaign.
Original Campaign
Retry Campaign
FAQs
1. Can I customize the retry feature per campaign?
Yes, the Automatic Retry feature and delay intervals can be customized for each WhatsApp campaign
2. What types of errors will not trigger an automatic retry?
Permanent errors—such as an invalid recipient number or an account restriction—will not trigger an automatic retry, as these are issues that cannot be resolved by waiting. The feature is designed to address transient errors only.
3. What if I need to adjust the delay after a campaign is live?
While you can adjust retry settings before a campaign is sent, changes to delay settings for retries cannot be made once a campaign is active.
4. Can I cancel the retry campaign before delay period?
While you can turn off retry settings before a campaign is sent, you cannot cancel the retry campaign once original campaign is live
For further assistance or to raise feature requests related to Automatic retry in Campaigns , please contact [email protected]