What Are Drip Campaigns?
Drip Campaigns are automated follow-ups sent after your main broadcast.
Based on real customer actions like reads, clicks, failures, abandoned products, or orders BIK automatically sends the next message at the time you selected and through the right channel.
You can chain multiple drips across channels to create complete automated journeys:
Main Campaign → Drip 1 → Drip 2 → Drip 3 ...
Learn More about Drip Campaign here
Supported Drip Triggers
All
Sent
Delivered
All Failed
Read
Replied
Clicked
Campaign QRB Clicked
Abandoned Product
Ordered
Failed (Temporary errors: 130429, 130472, 408, 503, 502, 131000)
Not Reachable
Opted-out
Suppressed by BIK
All
Sent
Delivered
Read
Clicked
Unsubscribed
Abandoned Product
Ordered
Emails Bounced
Emails Failed
Suppressed by BIK
RCS & SMS
All
Sent
Delivered
Failed
Clicked
Abandoned Product
Ordered
How Drip Campaigns Work
1. Start With Your Main Campaign
Create and schedule a WhatsApp, Email, RCS, or SMS broadcast as usual.
2. Configure Your First Drip
After scheduling or creating the main campaign, a Drip Setup Modal appears.
Here, you can:
Choose your Trigger
Choose your Channel
Select a different template (drips are not required to use the same template as the main campaign)
Set your Schedule (delay after the trigger event)
Confirm
3. Drip Shows as a Scheduled Campaign
Drips appear in your campaign list with a Drip tag.
They follow the same Retry Logic as normal campaigns.
4. Auto-Created Segments
Drip-specific segments are generated 15 minutes before execution.
You’ll find them under Filter Segments.
5. Multi-Step Drip Journeys
You can trigger drips from:
The main campaign
Another drip campaign
This creates layered, behaviour-based automated follow-up flows.
6. Editing & Duplication Rules for Drips
Editing drip campaigns is NOT allowed (once created).
Duplicating drip campaigns is NOT allowed.
You CAN cancel a drip campaign if it hasn’t executed yet.
Configure Drip Campaign from Campaign Details Page.
Naming & Management Rules
Campaign Naming
Drip – <Main Campaign Name> – <Channel (if cross-channel)> – <Sequence Number>
Segment Naming
Drip – <Main Campaign Name> – <Sequence Number>
Editing Restrictions
Drip editing is disabled entirely.
Duplication is also disabled.
You may cancel the drip before its execution time.
Why Drip Campaigns Matter
Real-time, contextual follow-ups
Higher conversions from high-intent customers
No manual delays, even outside working hours
Multi-step, multi-channel journeys
Lifecycle automation within Broadcasts
Your broadcasts now operate like intelligent workflows.
FAQs
1. Can I select a different template for my drip campaign?
Yes, Drips can use any template, even if it’s different from the main campaign.
2. Can I edit a drip after creating it?
No, Editing is not allowed for any drip campaign once created.
3. Can I duplicate a drip campaign?
No,Drip campaigns cannot be duplicated.
4. Can I cancel a drip campaign?
Yes, You can cancel a drip as long as it has not started execution or segment creation.
5. When is the drip segment created?
Segments are automatically created 15 minutes before execution.
6. Do drips support cross-channel flows?
Yes
For example:
WhatsApp → Email
Email → SMS
WhatsApp → WhatsApp → RCS → Email
7. Do drips follow Retry Logic?
Yes, drip campaigns inherit channel-level retry logic.
8. Can I create multiple drips for the same campaign?
Yes. Each drip has its own trigger, template, channel, and sequence.
9. Where do drip segments appear?
All drip-related segments appear under:
Segments → Filter Segments
10. What happens if a user doesn’t meet the trigger?
They are not added to the drip segment. Only qualified users receive the drip.
11. Are suppressed or opted-out users included?
No. Such users are automatically excluded.
12. Can I create a drip from another drip?
Yes, you can create any number of drip campaigns from a drip campaign or a normal campaign and a retry campaign.
For further assistance or to raise feature requests related to Drip Campaign through BIK, please contact [email protected].