1.Use the WhatsApp Retry Feature – To significantly improve your campaign's deliverability by 20-30%, we recommend implementing multiple retry attempts. If a message fails due to Meta’s frequency capping constraints (Healthy Ecosystem Error), retrying up to three times after the initial send can help recover these failed messages. This strategy maximizes reach and minimizes delivery failures, ensuring more of your audience receives your communication.
📊 Brands implementing these strategies have seen much higher delivery success! Don't miss out—start optimizing today!
2. We've found that targeting users who have previously engaged with your messages—such as those who have read, clicked, or replied recently—significantly improves deliverability rates while reducing the Healthy Ecosystem Error.
For example:
One brand experienced only a 1% Healthy Ecosystem Error on a campaign with 2.3 lakh messages by targeting engaged users.
Another brand achieved an 80% delivery rate on a 10 lakh message campaign over the last 30 days using this approach.
By focusing on engaged audiences, you can maximize message delivery and campaign effectiveness.
3. Monitor Template Quality for Better Deliverability - Meta dynamically rates your templates based on engagement and read rates. High-quality templates achieve better delivery rates, while low or medium-rated ones may face performance issues.
✅ Track & optimize template quality regularly.
✅ Maintain high-rated templates for maximum reach.
✅ Replace underperforming templates to improve campaign success.
Keeping your templates active and high-quality ensures optimal message deliverability!
4. Add a Quick Reply "STOP" button linked to a STOP flow journey to automate opt-outs and maintain an engaged audience. This improves deliverability, reduces Healthy Ecosystem Errors, and enhances user experience by making opt-outs seamless.
5. Ensure Business Verification – A Meta-verified (Blue/Green tick) profile builds trust with customers and reduces delivery failures.
6. Optimize Timing – Send your campaigns at the most effective times to maximize engagement and conversions. Test different time slots to find the sweet spot—morning campaigns have shown great results for many brands!
7. Include Quick Reply Buttons (QRB) – Instead of links, use QRBs (e.g., Tracking, Order Details,shop Now) to increase engagement and improve message credibility.
8. Promote WhatsApp as a Support Channel – Encouraging customer-initiated conversations improves brand/number reputation and message acceptance.
9. Monitor & Optimize Analytics – Track failure reasons and exclude previously failed numbers from future broadcasts.
For further assistance or to raise feature requests related to WhatsApp Broadcast Delivery Rate, please contact [email protected].