To maintain high deliverability standards and protect sender reputation, BIK automatically aborts email campaigns if they exceed certain failure thresholds. This ensures that poor-performing broadcasts do not harm your domain reputation or impact future campaign delivery.
When a campaign is aborted, you’ll receive a notification email detailing the reason for the action.
Conditions for Aborting an Email Campaign
A campaign may be automatically aborted under the following conditions:
1. High Hard Bounce Rate
If the hard bounce rate exceeds 3%, the campaign will be stopped.
Bounce classification is based on specific error reasons used during bounce segment creation for that broadcast, such as:
Invalid email address or domain
Recipient address is invalid
Domain MX not found or unavailable
Suppressed due to bounce
Invalid or malformed email address
Mailbox not found or restricted
Email not found for the customer
Policy-related delivery failures
Unsolicited recipient reverted
2. Elevated Spam Complaint Rate
If the spam report rate exceeds 0.048%, the campaign will be halted to protect sender reputation.
3. High Unsubscribe Rate
If the unsubscribe rate exceeds 0.84%, the system will abort the campaign to avoid further engagement loss.
All percentages are calculated based on the number of customers reached up to that point in the campaign.
FAQs
1) What happens when a campaign is aborted?
The campaign stops sending immediately. You’ll receive a notification email with the specific reason (e.g., high bounce rate, excessive spam reports, or high unsubscribe rate).
2) How is the bounce rate calculated?
Bounce rate is calculated by dividing the number of hard bounces by the total number of recipients reached so far in the campaign.
3) What is considered a hard bounce?
A hard bounce refers to permanent delivery failures due to issues like invalid email addresses, domain errors, or mailbox restrictions.
4) Can I resume a campaign after it has been aborted?
No. Once a campaign is aborted, it cannot be resumed. You can, however, review and fix the issues before creating a new campaign.
5) Why are these thresholds in place?
These thresholds protect your email sender reputation, ensure compliance with industry best practices, and improve deliverability for future emails.
6) Can I customize these abort thresholds?
Currently, abort thresholds are system-defined and not configurable to maintain consistent deliverability standards across the platform.
For further assistance or to raise feature requests related to Email Campaign Abortion Criteria, please contact [email protected].