Reports that can now be generated at the campaign level, with the added flexibility to specify a date range. These reports provide deeper insights and more detailed analysis options, allowing you to better understand customer behaviour and campaign performance.
1. Customer Conversion Report
Description:
This report provides a comprehensive view of all conversion events performed by customers, giving you a clear picture of their engagement and actions.
Key Metrics:
Link Clicks: Tracks the number of times customers clicked on campaign links.
Revenue: Displays the total revenue generated from customer purchases.
Orders: Shows the total number of customer orders.
Product Purchases: Lists the specific products purchased by customers.
Cart Additions: Tracks when products were added to customers' carts.
Product Views: Displays the total views for individual products.
Abandoned Carts: Identifies when customers added items to their cart but did not complete the purchase.
Replies: Captures customer replies to campaigns.
Sample Customer Conversion Report
2. Campaign Conversion Report
Description:
This report offers detailed information on each customer's interactions within a campaign. It highlights events performed by individual customers, providing granular data at the campaign level.
Key Metrics:
Event Types: Breaks down customer actions by category, including:
Abandoned Carts: Customers who left items in their cart without purchasing.
Sales: Successful purchases made by customers.
Link Clicks: Instances where customers clicked campaign links.
Product Purchases: Details of products bought during the campaign.
Cart Additions: Items added to carts by customers.
Product Views: Total number of product views.
Associated Properties: Provides additional data tied to each event, such as the product name, value, or timing.
Sample Campaign Conversion Report
3. Campaign Quality Report
Description:
This report focuses on campaign quality metrics, helping you assess the overall performance and deliverability of your campaigns. It tracks negative outcomes like delivery failures and opt-outs, giving you insight into the health of your outreach efforts.
Key Metrics:
Opted Out: The number of customers who unsubscribed from your campaign.
Marked as Spam: Tracks how many recipients marked your emails as spam.
Hard Bounced: Emails that were permanently undeliverable (e.g., invalid addresses).
Soft Bounced: Emails that were temporarily undeliverable (e.g., full inbox or server issues).
Sample Campaign Quality Report :
How to Generate Reports:
Access Campaign Reports: Navigate to the "Reports" section in your dashboard and select the desired campaign.
Specify Date Range: Customize the time period for which you'd like to generate the report.
Review Data: Once generated, you can analyze the detailed insights provided by each report to optimize future campaigns.
FAQs:
1) What is the Campaign Quality Report?
The Campaign Quality Report highlights metrics that measure the quality and effectiveness of your campaigns. It tracks data such as delivery failures, opt-outs, and spam markings to help you assess how well your campaign is performing.
2) Can I customize the time period for these reports?
Yes! You can specify a custom date range when generating these reports, providing you with flexibility to focus on specific time periods and assess performance accordingly.
3) What can I do with the insights from these reports?
These reports offer detailed analysis to help you:
Identify customer behaviors and trends.
Optimize future campaigns based on conversion events.
Assess campaign quality and deliverability.
Make data-driven decisions to improve engagement and performance.
For further assistance or to raise feature requests related to Enhanced Reports in Campaigns, please contact [email protected]