Campaign Overview Screen Analytics:
The Overview Screen Analytics is the central point where you can monitor the key performance metrics for all your campaigns.
At the top of the screen, you will find a summary of the most critical indicators listed below.
Total Campaigns : The total number of marketing campaigns that have been sent within a specified time frame.
Return on Investment (ROI) : ROI measures the profitability of a campaign, calculated as the ratio of Revenue to the total cost of the campaign. It is typically expressed as a percentage.
Total Sales: Total Revenue generated from the campaigns in the specified time frame
Total Cost: The total expenditure incurred in running a campaign.
Click Through Rate (CTR): CTR is the ratio of users who click on a specific link or advertisement to the total number of users who view it. It is usually expressed as a percentage.
Read Rate: Read Rate is the proportion of users who actually read or open a message, email, out of the total number sent. It is also typically expressed as a percentage.
Campaign Details Page Analytics:
For every campaign there are analytics displayed in the campaign details page and these analytics are different for different channels.
In this section, you will find a collection of key analytics that provide insights into the performance of all your sales channels. The data points include:
Number of Orders: The total count of orders placed through all channels.
Total Sales: The combined revenue generated from all sales channels.
Return on Investment (ROI): A measure of profitability, showing the ratio of revenue to the cost of investment.
Additionally, we also track the following metrics related to customer behaviour:
Product Views: The total number of times products were viewed across all channels.
Add to Carts: The total number of times products were added to shopping carts.
Total Add to Cart Value: The cumulative monetary value of all products added to shopping carts.
Product viewed, add to carts and total add to cart value analytics are displayed only when frontend events are enabled.
WhatsApp:
For WhatsApp channel we show Total customers, messages sent, received and failed count if any.
The following engagement metrics provide insights into how users interact with your communications.
This data is presented in the form of bar graphs for easy visualisation and analysis:
Read: The total number of times messages or notifications were read by users.
Messages Interacted: The total count of interactions with your messages, such as clicks or other actions.
It is a combined number of people who replied and link clicked.
Replied: The total number of times users replied to your messages or communications.
Links Clicked: The total number of times users clicked on links within your messages.
Abandoned Carts: The total count of instances where users added items to their carts but did not complete the purchase.
Opted Out: The total number of users who chose to unsubscribe or opt out from further communications.
Email:
Overview analytics are similar to WhatsApp, we show email sent received and emails bounced.
This section describes the key engagement metrics used to measure the effectiveness of your email campaigns.
The data is typically presented in a visual format, such as bar graphs, to facilitate analysis.
Unique Emails Opened: The number of individual emails that were opened at least once.
Unique Links Clicked: The number of distinct links within your emails that were clicked.
Abandoned Carts: The count of instances where users added items to their online shopping carts but did not complete the purchase after receiving an email.
Emails Unsubscribed: The total number of users who opted out or unsubscribed from receiving further emails.
Total Email Soft Bounced: The number of emails that could not be delivered due to temporary issues like full inboxes or server downtime.
Total Emails Opened: The cumulative count of all times your emails were opened, including multiple opens by the same recipient.
A tabular format of the links clicked is displayed at the end of the screen, with click rate of the links.
SMS:
Here, you will find the primary metrics that provide an overview of your SMS marketing campaigns.
Total Customers: The total number of customers who have received SMS communications.
SMS Sent: The total number of SMS messages sent to customers.
SMS Received: The total count of SMS messages successfully delivered to customers.
SMS Failed: The total count of SMS messages that failed to be delivered due to issues like invalid phone numbers or network errors.
SMS Engagement Analytics:
This section details the engagement metrics specific to your SMS campaigns.
Abandoned Carts: The total count of instances where customers abandoned their shopping carts after receiving SMS messages.
Unique Links Clicked: The number of distinct links within your SMS messages that were clicked by customers.
Campaign Analytics Dashboard:
The Campaign Analytics Dashboard provides a comprehensive view of the performance of your marketing campaigns, graphed channel-wise and broken down by key metrics.
Revenue:
This section provides a comprehensive view of the revenue generated through all marketing campaigns across various channels.
Total Revenue: The cumulative revenue generated from all marketing campaigns across different channels.
Orders Breakdown: Orders are displayed in a pie chart, allowing you to see the distribution of orders across various channels.
Channel Contributions: This section shows the percentage contribution of each channel to the total revenue. This helps you identify which channels are most effective and guides future campaign planning.
Orders:
In this section, we provide an overview of metrics that relate to campaign performance and the contribution of various channels.
The data is presented in percentage form and often visualised with a pie chart for easy interpretation.
Total Order Count Attributed to Campaigns: This metric represents the total number of orders that can be directly linked to specific marketing campaigns.
Channel Contribution: This metric shows the proportion of the total order count that each channel contributes, expressed as a percentage. It gives you a clear picture of which channels are most effective at driving sales.
Revenue by Campaign:
In this section, we highlight the most successful campaigns in terms of revenue generation during a selected time range.
The following information is displayed to help you understand which campaigns are most effective at driving revenue:
Campaign Name: The name of the campaign that generated the highest revenue.
Revenue: The total revenue generated by the top campaign within the selected time range.
Executed Date: The date when the top campaign was launched.
Channel: The communication channel used for the top campaign, such as email, SMS, or WhatsApp
Analytics here showcases the data as per event occurrence of orders and not campaign executed date
Campaign Overview:
In this section, you will find analytics that display the number of campaigns and messages sent within a specified time frame.
This data can be filtered by channel, allowing you to focus on specific communication platforms.
Campaigns Sent: The total number of marketing campaigns sent during the selected time range. This metric gives you an overview of your marketing activity within a given period.
Messages Sent: The total number of individual messages dispatched across all campaigns during the selected time range. This metric provides a detailed view of your messaging volume.
Campaign Engagement:
This section provides a summary of the engagement analytics across all campaigns within a specified time range.
The key analytics for this section include:
Sent: The total number of messages or campaigns sent during the selected time range.
Delivered: The total count of messages or campaigns that were successfully delivered to recipients.
Read: The number of times messages were opened and read by recipients.
Clicked: The total count of links within the campaigns that were clicked.
Replied: The number of replies received from recipients.
Ordered: The total count of purchases made as a result of the campaigns.
Opted Out: The total count of recipients who chose to opt out or unsubscribe from further campaigns.
Subscriber Count:
This section provides an overview of all customers who have subscribed to receive communications from your brand.
It includes a breakdown of subscribers based on the channel through which they interact with your brand.
Count of customers who have opted out of receiving further communications.
Total Subscribers: The total number of customers who have opted in to receive communications from your brand.
Channel-wise Breakdown: A detailed breakdown of subscribers by communication channels, such as email, SMS, or other messaging platforms.
Opted Out Customers: The total number of customers who have chosen to opt out or unsubscribe from communications.
FAQs
1. What do the Revenue and Orders graphs show?
The Revenue and Orders graphs provide visual representations of the money generated and the number of orders placed, respectively, through different marketing channels. These graphs help in identifying the most effective channels in terms of revenue and customer engagement.
2. How can I export reports for analytics from the dashboard?
You can use the reports section of the BIK dashboard to generate reports.
3. How often is the data updated on the dashboard?
Data of the analytics usually take 18-20 min to update in the dashboard. However, there can be a slight delay depending on system processing times. You can refresh the data manually by clicking the "Refresh" button found at the top of the dashboard.
For further assistance or to raise feature requests related to Campaign analytics, please contact [email protected]