Introduction
BIK dashboards is a single place to see analytics and insights for all BIK products.
It has 5 sections
Overall
Campaigns
Helpdesk
Journeys
Popups
Key features
Overall each dashboard has two elements: a) Revenue contribution b) Operational metrics
Revenue contribution is based on click + 7 days attribution. Read more here -
Operational or Engagement metrics like delivery, open and click rates across channels.
Date and channel filters as relevant
An option to download the data (available on Helpdesk dashboards and coming soon on other pages)
Overall BIK analytics
Key sections
Overall store revenue and contribution made by BIK products
Overall store orders and contribution made by BIK products
Total customers acquired on the store and from BIK products like Popups and Click to whatsapp ads
Overall engagement metrics like - Total users interacted and total conversations
Campaign Analytics
Key sections
Overall revenue and order contributed by all campaigns
Breakup of revenue/orders across channels
Total campaigns and messages sent in the chosen period and top 5 campaigns which contributed to the revenue
Channel wise engagement metrics. Please note that each channel will only have the relevant metrics
Total subscriber and opt out counts and breakup by channel
Journeys Analytics
Key sections
Overall revenue and order contributed by all journeys
Breakup of revenue/orders across channels
Total 5 Journeys which contributed to the revenue. Click ‘view all’ to see revenue contribution from all journeys
Channel wise engagement metrics. Please note that each channel will only have the relevant metrics
Funnel data for all journeys - journey triggered, unique users, message sent, message delivered, message read, link clicks
Total subscriber and opt out counts and breakup by channel
5 top performing Price please automation details and all posts/ads
Day on day journey triggers by name - to quickly understand if all journeys are stable
Helpdesk Analytics
Key sections
CSAT & NPS
Leads status/conversation status in real-time
Average handling time(AHT)
Average engagement time(AET)
First response time(FRT)
Chats per conversation
Label level Analytics 🆕
Helps Identify VoC of customer interactions with your brand
Channel-wise chats breakdown 🆕
Helps identify key channels where your customer interactions take place
Agent vs Bot interactions 🆕
Helps you gauge efficiency of your agents & Bots setup
All of the above data can be analysed at the agent as well as team level.
Popups Analytics
Key sections
Overall popup leads, orders and popup revenue contribution
Popup type wise funnel - popup visits, clicked, rewards given, new leads and conversions. Last 3 relevant for lean gen popups.
Same as above funnel for each widget and a day-on-day trend
BIK Revenue Attribution