Sending Bulk Marketing Emails:
Sending bulk marketing emails without proper warm-up and adherence to best practices greatly increases the likelihood of your emails being marked as spam and can harm your domain reputation.
This can ultimately result in campaign failures as your messages struggle to reach recipients' inboxes.
Prioritising warm-up procedures and implementing best practices is essential to maintain a positive sender reputation and ensure the success of your email campaigns.
Ensuring your emails reach the intended recipients' inboxes and maintaining a high domain reputation is crucial for successful email campaigns.
Some Best Practices for Sending Bulk Marketing Emails:
1. Maintain Consistent Sending Patterns:
Inconsistent sending patterns can trigger suspicions with Internet Service Providers (ISPs), potentially leading to your emails being marked as spam or blocked.
Aim to maintain a regular sending frequency to establish trust with ISPs.
2. Target Recent Engagers First:
Focus on engaging with recipients who have interacted with your emails in the last 30 days.
By prioritising this segment, you can effectively address any inboxing issues and optimise deliverability.
3. Gradually Expand Outreach:
Once you've established good inbox placements with recent engagers, gradually extend your reach to include recipients who engaged within the past 30 to 90 days.
Continue this process, incorporating remaining engagers and eventually non-engagers, while adhering to a sunset policy to preserve deliverability.
4. Avoid Sudden Spikes in Volume:
Abrupt increases in email volume can negatively impact sender reputations.
To mitigate this risk, divide your email volume into multiple campaigns and distribute them evenly throughout the week instead of sending them all at once.
5. Consistency is Key: Aim for consistency in your sending patterns by scheduling 2-3 campaigns per week.
This helps prevent prolonged periods of inactivity and ensures steady engagement with your audience.
6. Gradually Adjust Volume: When increasing email volume, do so gradually to minimize the risk of delivery or deliverability issues.
Sudden spikes in volume can trigger alarms with ISPs, potentially harming your sender reputation.
For further assistance or to raise feature requests related to bulk marketing email, please contact [email protected]