To help you improve email campaign performance and maintain high deliverability, we’ve introduced a new suite of tools: Campaign Abort Analytics and Smart Settings. These features offer data-driven insights, proactive prevention mechanisms, and automatic safeguards for your email campaigns.
What’s New
Abort Reason Analytics
Get precise visibility into why a campaign was aborted, helping you identify and resolve deliverability issues quickly.
Unsubscribe & Bounce Rate Monitoring
Track current unsubscribe and bounce rates alongside recommended thresholds to pinpoint potential performance issues.
Recovery Mode
Recovery Mode automatically apply preventive measures to protect your sender reputation and improve engagement:
Auto Exclusion of Risky Segments
Smart segments that triggered the same abort condition 3 or more times in the last 60 days are automatically excluded from future broadcasts.Auto Exclusion of Never-Engaged Users
Customers who have never engaged with emails are skipped automatically.Email Frequency Capping
Limits email frequency to one per week per user when Smart Settings are active.
These rules apply only to email campaigns and do not impact automations.
Performance Curtain
When your last 3 email campaigns underperform, a performance curtain is triggered.
This includes:
Trends in read rate, unsubscribe rate, and bounce rate
An option to enable Recovery Mode directly from this view (if not already enabled)
This helps you take corrective action before your domain reputation is further impacted.
How to View Aborted Campaigns
Navigate to the Campaign Broadcast Overview page in the BIK Dashboard
Apply the 'Aborted' filter under campaign status
Review the abort reason shown in the Performance column
Click ‘Review and Fix’ under the Performance tab
Review detailed recommendations to improve future campaigns
This will not enable Campaign Frequency Capping
Campaign Aborted Modal
When you open the aborted campaign modal, you will see:
The specific reason why the campaign was aborted
An 'Enable Recovery Mode' button to help you resolve the issue quickly
Contextual suggestions to improve campaign effectiveness
Smart Suggestions Everywhere
To help improve future campaign outcomes, suggestions are shown in:
The Add Details step when setting up a new campaign
The Broadcast Details page as a banner when applicable
These are designed to guide users toward high-performing campaign configurations and avoid repeat issues.
FAQs
1) What causes a campaign to be aborted?
Campaigns may be aborted due to high bounce rates, unsubscribe rates, or engagement issues that cross system-defined thresholds to protect sender reputation.
2) What is Recovery Mode?
Recovery Mode provides a guided resolution path when a campaign is aborted, helping you resolve the root cause and resume campaign activity safely.
3) Do Recovery Mode apply to automations as well?
No, these settings apply only to manual email broadcasts and do not affect automated workflows or journeys.
4) How often can I send emails if Recovery Mode are active?
A frequency cap of one email per week is applied to each user when Smart Settings are enabled.
5) Where can I see improvement suggestions?
Suggestions will appear during campaign setup (Add Details step), in the Broadcast Details page, and within the aborted campaign modal for better visibility and actionability.
For further assistance or to raise feature requests related to Advanced Campaign Abort Analytics & Smart Settings, please contact [email protected].