Campaign Score helps you understand how effectively you're using BIK to drive revenue from your marketing campaigns.

Instead of only showing campaign performance after a send, Campaign Score highlights opportunities to improve future campaigns so you can reach more customers, increase conversions, and get better ROI.

Your score ranges from 0 to 100 and is updated based on how you've been using BIK across your recent campaigns.

Running more campaigns doesn't always mean better results.

Many merchants miss out on valuable opportunities by not using features that can improve campaign performance, such as reaching customers on multiple channels, using smarter audience targeting, or enabling AI-powered capabilities.

Campaign Score helps you:

Think of it as a health score for your campaign strategy.

Campaign Score is built using two key areas.

Reachability measures how effectively you're reaching your audience.

It identifies opportunities where you could be engaging more customers across available channels while following best practices for campaign delivery.

A higher Reachability score means you're making better use of your available audience.

This score measures how effectively you're using BIK's campaign features to improve results.

It encourages adoption of features that help increase engagement and conversions, such as smarter targeting, personalization, AI-powered capabilities, testing, and campaign optimization.

A higher ROI score means you're getting more value from every campaign you send.

Your Campaign Score is based on how consistently you use recommended features across your recent campaigns.

Using a feature once may improve your score slightly, but regularly using it across campaigns has a much bigger impact.

This ensures the score reflects long-term campaign quality rather than one-off usage.

Along with your Campaign Score, BIK shows Next Best Actions.

These are personalized recommendations that identify the improvements likely to have the biggest impact on your score and campaign performance.

For example, BIK may recommend enabling a feature, improving audience selection, or using additional campaign capabilities.

Completing these actions helps you gradually increase your Campaign Score while improving campaign outcomes.

The easiest way to improve your score is to follow the recommended Next Best Actions.

Some common ways to improve include:

Small improvements made consistently across campaigns will have the biggest impact.

Your Campaign Score is automatically updated as you continue sending campaigns, allowing you to track improvements over time.

No. Campaign Score is an advisory metric designed to help you improve your campaigns. It does not prevent or restrict you from sending campaigns.

Not at all. A lower score simply means there are opportunities to improve how you're using BIK. Following the recommended actions can help you increase both your score and your campaign performance.

A higher score generally means you're adopting more best practices and making better use of BIK's capabilities. While every business is different, improving your score over time is a good indicator that your campaign strategy is becoming more effective.