BIK Email Marketing Setup | BIK Help Center

About

BIK provides you an easy to setup & powerful email marketing solution using which you can launch personalised campaigns and set up automated journeys which will help you in boosting revenue, collecting leads and specific use cases like pr

How to get started?

Select your email-sending partner

In your BIK dashboard, navigate to 'Settings' and then 'Channel Management.' Head to the 'Email Marketing' sub-tab to handle all aspects of your email messaging. Ensure BIK is selected as your current email partner for campaigns and automated journeys, utilizing our in-house email service.
Follow the below guide on

Demo on how to connect a domain provider

What is the Senders domain

Senders domain, found after the @ in your email address, determines where your emails originate. By default, your account includes email.bik.ai as a sample Senders domain. Use it to test sending campaigns and setting up email journeys.

Expert Tip:

Instead of adding just a domain, consider adding at least two sender domains with distinct sub-domains for your marketing and transactional emails. This safeguards the domain reputation; even if marketing campaigns face issues, transactional emails can still be delivered smoothly. Sample ideas for sender domains include:

For marketing emails:

For transactional emails:

DNS records (Key considerations)

When adding MX records, you'll be prompted to set a 'Priority,' and it should be configured as 10.
If the expected value in some DNS records exceeds 255 characters, which is the limit for certain domain providers, use tools like https://www.mailhardener.com/tools/dns-record-splitter to split the records into two parts. For providers like Google Domains and Amazon Route 53, quote the expected value by adding the chunks inside double-quotes. Utilize the "Use quoted format for Google Cloud DNS" option in the tool if needed.
When managing duplicate records, note that only one TXT record can be added for a specific host name. If you already have a TXT record for a host name and receive an additional one from us, merge the duplicate TXT records for that host name. This ensures that only one instance of each value exists in the combined record.

Example Consider your current TXT record for the domain brand.com, which appears as follows:

Type	Host name	Value
TXT	brand.com	v=spf1 include:spf.protection.outlook.com -all

And you then receive an additional TXT record from us, that looks like:

Type	Host name	Value
TXT	brand.com	v=spf1 include:email-messaging.com ~all

Ensure your ultimate TXT record includes only one version number, specifically "v=spf1," and a singular all mechanism, either "-all" or "~all." This applies to all duplicate values in the SPF record, as the unified record should have only one instance of each value.

Type	Host name	Value
TXT	brand.com	v=spf1 include:spf.protection.outlook.com -all
TXT	brand.com	v=spf1 include:email-messaging.com ~all

Identify and remove duplicate instances of the version number and all mechanisms, highlighted in red in the example. The remaining sections, marked in black, should remain unchanged and can be entered in any order. After eliminating duplicates, your record should look like the one below.

Type	Host name	Value
TXT	brand.com	v=spf1 include:email-messaging.com include:spf.protection.outlook.com ~all

Common domain providers and DNS record tips:

GoDaddy: Follow this link for guidance.
NameCheap: Remove the domain name from the "Host" value as NameCheap automatically appends it.
Google Domains: For MX records, enter "preference (10) mx.record.com" in a single field.
CloudFlare: Exclude the domain name from the "Host" value while adding DNS records.
BigRock, Shopify Domains, and Others: Remove the automatically added domain name from the "Host" value.
Amazon Route 53: Enter split records as two lines with the same host name.
HostGator, Bluehost, Hostinger, Wix, Hostwinds, Weebly: Standard procedures apply.
Hover: Ensure concise input for DNS records.

All the below things can move to separate pages

Send your email campaigns

After verifying your sender domain, initiate campaigns from the 'Campaigns' tab. Click 'Start campaign', choose your target segment, and select the desired email template to begin sending to your customers.

Set up email messages in your Journeys

Utilize the 'Send email' block in Journeys to send emails. Choose the template, assign values, and click. When adding email details, include the 'Subject' line and 'From email address'.

BIK template library

Access pre-made email templates for your campaigns/journeys in the 'Template Library' under 'Templates.' Use them as references to create your own content efficiently.

Template Name

Download The App

B2B Catalogue

Men's Day Promotion

Halloween Promotion

Winter Wear Promotion

Letter From Founder

Cyber Monday Sale

Product Information

Summer Sale Promotion

Mother's Day Promotion

Diwali Gift Card Email