Rejected Templates:
Understanding the reasons behind rejected WhatsApp template messages and adhering to best practices can ensure successful delivery to your customers. This guide outlines common reasons for rejection, best practices to avoid rejection, and how to seek further assistance.
WhatsApp template messages are pre-written and pre-approved texts for customer communication. However, they must meet certain criteria to be sent.
Common Reasons For Template Rejection:
Using variables without context.
Unclear template names.
Texts used as variables within double brackets.
Failure to enclose all variables in double brackets.
Empty lines in template content.
Spelling mistakes or use of slang.
Incorrect numbering of variables.
Not submitting sample media for templates with media attachments.
Using URL shorteners in content.
Crossing the character limit of components.
Other language versions not matching the English version.
Variables placed at the beginning or end of the message.
Variables placed next to each other (e.g., "{{1}} {{2}}").
Newlines, tabs, or more than 4 consecutive spaces.
Duplicate templates.
Content violating WhatsApp Commerce or Business Policies, including requests for sensitive identifiers.
Overly vague templates prone to abuse.
Best Practices to Avoid Template Rejection:
To avoid template rejection, consider the following best practices:
Follow WhatsApp's guidelines to ensure compliance.
Template should have more content and less variables.
Use clear and concise language, avoiding slang or abbreviations.
Use variable parameters (e.g., {{1}}, {{2}}) without special characters.
Sequence variable parameters correctly.
Avoid requesting private information like bank account numbers.
Steer clear of abusive or threatening content.
Check for duplicate templates before submission.
Proofread templates for grammatical, spelling, and formatting errors.
Ensure the correct message type is used.
Stay updated on WhatsApp policies and adapt templates accordingly.
FAQs:
What are WhatsApp template messages, and why are they rejected?
WhatsApp template messages are pre-written texts for customer communication. They are rejected if they don't meet certain criteria, such as using variables without context or violating WhatsApp policies.
Why do template rejections occur?
Template rejections occur due to various reasons, including unclear template names, incorrect variable usage, spelling mistakes, and content violations.
How can I avoid template rejection? You can avoid template rejection by following best practices such as using clear language, correct variable usage, avoiding abusive content, and adhering to WhatsApp guidelines.
What should I do if my template is rejected?
If your template is rejected, review the rejection reasons provided and make necessary adjustments to comply with WhatsApp's guidelines before resubmitting.
Can I use URL shorteners in my template content?
No, using URL shorteners in template content is not allowed. It is recommended to use full URLs without shortening them.
How can I ensure my template complies with WhatsApp's policies?
You can ensure compliance by regularly reviewing WhatsApp's policies, avoiding sensitive information requests, and refraining from using overly vague or abusive content.
Why is it important to avoid duplicate templates?
Avoiding duplicate templates is important to ensure a consistent user experience. WhatsApp rejects templates with identical wording to maintain integrity.
What types of variables can I use in my templates? You can use variables like {{1}}, {{2}}, etc., in your templates to personalise messages. However, ensure they are sequenced correctly and provide relevant context.
For further assistance or to raise feature requests related to template rejection, contact [email protected]