Product Block in Email Builder
Product block in email builder is used to send product cards to the customers through email channel
In the email builder, there are two types of product blocks that allow you to add product cards to your email:
Dynamic Product Block
Automatically pulls products based on a product feed.
Static Product Block
Allows you to manually add products to the email.
Types of Dynamic Product Feeds:
Best Selling Products
These are the top-performing products that have generated the highest number of sales.
Newest Products
The latest additions to the store's inventory.
Most Viewed
These products have captured the attention of a large number of visitors
Abandoned Cart Items
Items that customers have added to their shopping cart but did not complete the purchase
Ordered Products
A list of items that customers have recently ordered.
Single Product
Single product block will allow us to share product details for events where user interacted like add to cart event or product viewed events
Cross-Selling Products
These are complementary products recommended as part of a cross-selling strategy. When certain events, such as a product view, are triggered, Shopify will automatically share any complementary products that have been set up for the item, encouraging customers to explore related options.
Similar Products
These products are automatically generated based on the items you add in Shopify. Shopify analyses your inventory and suggests similar products, helping customers discover more options that align with their interests.
Setting Similar products and Cross Selling products in Shopify:
Both similar and cross-selling products are fetched from Shopify and are displayed only if products have been added in Shopify.
For similar products, we also display additional suggestions provided by Shopify, beyond the products you’ve added. However, for cross-selling products, only those explicitly added in Shopify will be shown.
Front End events should be enabled for most viewed products to populate
Steps to Create an Email Template with Product Blocks:
Access Template Management:
Go to the Template Management Screen.
Click on "New Template" and select "Email."
Add a Product Block:
Drag and drop the Product Block from the right panel into your email template.
3. Select Product Block Type:
Click on the Product Block to edit.
Choose between Dynamic or Static:
For Dynamic, select the desired product feed from the dropdown.
For Static, click "Add Product" and select products from the popup.
4. Customise Product Details:
Toggle options to show or hide elements like the product description, original price, buy now button, and discount price.
5. Adjust the Layout:
Define the number of products to display.
Choose the orientation (horizontal/vertical) and text alignment.
For the Single Product Feed, only one product will be displayed.
For Abandoned Cart Feed, choose the number of products per row, and the system will automatically populate abandoned cart items for the recipient.
6. Style the Product Block:
Select the font family for text.
Customise colours for:
Title
Description text
Price (both original and offer prices)
"Buy Now" button (font and colour can be styled separately).
7. Save the Template:
After making all adjustments, save your template for future use.
Product Details Customization:
You can disable or hide the product description, original price, and buy now button.
Layout Options:
Select how many products to show, their orientation, and how the text is aligned.
Styling Options:
Choose font family and colours for product details, including the buy now button.
Scopes required for Product block:
Some scopes are required for the product block to work, if these scopes are missing for your store we show a message in the drop down and when selected we provide a CTA to grant permission for the same.
Only Best Selling, Newest Products and Most Viewed products are supported in campaign flow. Other feeds can only be used in Journeys
FAQs:
1) Can I preview the product feed before saving the template?
Yes, after selecting a product feed, you can preview the layout and make any styling adjustments before saving the template.
2) Can I show both the original and sale price for a product?
Yes, you have the option to display both the original price and the discounted price. You can also customise the colours for both.
3) How do I manually add products in a Static Product Block?
After selecting the Static Product Block, click "Add Product," and a popup will allow you to select individual products to include in your email.
4) What happens when I use the Abandoned Cart feed?
When you select the Abandoned Cart Feed, it will automatically pull all abandoned cart items for the customer. You can choose how many products to display per row.
5) What happens if I send the template to a customer who don't have abandoned cart and order data?
Email will not be sent for the customer whose data is not available.
6) What happens if I don't grant permission for scopes and send the email ?
Email will not be sent to the customers as data won't be available
7) Can I also change the background colour of the body along with product block?
Yes, you can also change the background colour of the body along with product block.
For further assistance or to raise feature requests related to Product Block in Email builder, please contact [email protected].