BIK is focused on enhancing the quality of content in email campaigns and templates. These improvements are designed to ensure our emails are more engaging, effective, and fully compliant with industry standards.
1. Content Validation Enhancements
To improve email performance and avoid spam filters, we've introduced a series of content validation checks:
Spam Word Detection: Our system automatically checks for common spam words to prevent your emails from being flagged as spam.
Unsubscribe URL: Every email will now include an unsubscribe link to ensure compliance with email marketing laws.
Size Limit Compliance: We ensure that emails are within the 90KB size limit for better deliverability.
Image to Text Ratio: The system maintains an optimal balance between images and text, preventing overuse of either.
Image Captions: All images now require captions to provide better context and improve accessibility for readers.
2. Subject Line Improvements
Subject lines are crucial for grabbing attention. We’ve added enhancements to ensure your subject lines are engaging and optimized for performance:
Avoid Spam Words
Using certain words can trigger spam filters, potentially causing your email to be redirected to the spam folder.Ensure Grammatical Accuracy
Grammatical errors can trigger spam filters, harm brand perception, and negatively impact email open rates.Personalization
Personalized emails foster a sense of individual recognition, making recipients feel valued, which increases engagement and strengthens relationships.Keep It Concise
Subject lines between 20-50 characters are less likely to be truncated on mobile devices, ensuring the full message is visible.Positive Sentiment
Subject lines with positive sentiment have been shown to achieve over 40% higher open rates compared to those with negative sentiment.Make It Compelling
Consider adding emojis or numbers to create eye-catching subject lines, and asking a question can further engage your audience.Limit Punctuation
Excessive punctuation marks can trigger spam filters, reducing email deliverability.Word Count
Subject lines should be concise, with no more than six words, clearly reflecting the email content.
3. Pre-header Enhancements
Pre-headers provide additional information about the email content. We’ve enhanced their effectiveness:
Spam Word Check: Pre-headers are now analysed to avoid any spam-inducing words.
Compelling Content: Ensures pre-headers are engaging, informative, and encourage readers to open the email.
FAQs
1) What happens if my email contains a grammatical mistake?
If your email contains a grammatical mistake, the system will automatically detect it and suggest a correction, ensuring your content is polished and professional.
2) How does the system ensure an optimal image-to-text ratio?
Our BIK analyses the content of your email and ensures a balanced ratio between images and text. Too many images with not enough text can trigger spam filters, while the right balance improves deliverability and engagement.
3) How does the positive sentiment check work for subject lines?
Our BIK uses GPT to analyse your subject line and ensure that it conveys a positive sentiment. Positive subject lines are proven to increase open rates and improve overall engagement.
4) What are the benefits of limiting the subject line to 20-50 characters?
Subject lines between 20-50 characters are more likely to fully display in most email clients and on mobile devices. This range ensures that your subject lines are clear, concise, and impactful.
5) Why do all images need captions now?
Captions are required to improve the accessibility of your email content. They provide additional context for each image, which enhances user understanding and can also improve engagement. Captions are especially useful for those using screen readers or in cases where images fail to load.
For further assistance or to raise feature requests related to Enhanced Content Improvements for Email Campaigns and Templates, please contact [email protected].