BIK's Template Analytics and Comparison feature empowers you to make data-driven decisions by giving you deep insights into your template performance.
What You Can Track
With Template Analytics, you can view key performance metrics for each template:
Send statistics: Number of times the template was Sent, Delivered, Read
Click performance: Number and percentage of clicks on Call-to-Action (CTA) and Quick Reply Buttons (QRB)
Carousel performance: Click rate per product for carousel templates
Template Comparison
Easily compare two templates side-by-side to evaluate:
Block rates
Send statistics
Top block reasons
Template comparison is available only if both templates have been sent 1,000+ times in the last 30 days.
Quality Indicators
While selecting a template for your campaign:
You'll see the template quality label (High, Medium, Low)
If a template’s quality is Low or Medium, a warning will be shown
Templates with UNKNOWN quality will not display analytics
All statistics are based on performance from the last 30 days.
How to View Template Analytics
Go to the Templates section in the BIK Dashboard.
Select the template you want to view.
Hover over the template and click View Details.
Click the three-dot (contextual) menu.
Select View Analytics.
The template analytics page will open, showing complete performance data.
How to Compare Templates
Go to the Templates section in the BIK Dashboard.
Select a template you'd like to compare.
Scroll to the bottom of the template page and click Compare Template.
Select another template to compare with.
You'll see a side-by-side comparison table with all key metrics.
FAQs
1) Why can’t I see analytics for some templates?
Templates marked as having UNKNOWN quality don’t have enough data, so analytics aren’t available for them.
2) What does “template quality” mean?
Template quality is based on delivery and user interaction metrics. A Low or Medium rating indicates potential issues and shows a warning when used in campaigns.
3) Can I compare more than two templates at once?
No. Currently, you can compare only two templates at a time, provided both have been sent at least 1,000 times in the last 30 days.
4) How often is the analytics data refreshed?
A: All data is based on the past 30 days and updates automatically.
5) What’s included in “send statistics”?
Send statistics include the number of times the template was Sent, Delivered, and Read.
For further assistance or to raise feature requests related to Template Analytics & Comparison Guide, please contact [email protected].