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Campaign Overview Page
Campaign Overview Page
Updated over 2 weeks ago

Campaign Overview page is the first page which lists all the campaigns sent by the store, You can apply various filters based on channel status date ranges etc.,

You can also sort the campaigns based on various sorting options available.


Filters to Narrow Down Your Campaign Search

Use the newly added filters to locate campaigns. You can filter your campaigns by:

  1. Channel
    Select the desired channel (e.g., Email, SMS, WhatsApp) to view campaigns associated with that platform.

  2. Status
    Filter campaigns based on their current status (e.g., Draft, Scheduled, Sent, Completed).

  3. Segments Used
    Narrow down campaigns based on the customer segments they targeted.
    they can be filtered using

    1. Custom Segments

    2. BIK Smart segments

    3. Shopify Segments

  4. Date Range
    Specify a custom date range to view campaigns created or executed within a particular time frame.


Sorting Options for Easier Data Management

Organize your campaigns in the way that best suits your analysis with these sorting options:

  1. Sent Date
    Sort campaigns by the date they were created.

  2. Executed Date
    Arrange campaigns by the date they were sent or executed.

  3. ROI (Return on Investment)
    Rank campaigns by their return on investment to assess financial performance.

  4. Sent Count
    Sort campaigns by the number of messages sent.

  5. Read Rate
    Arrange campaigns by the percentage of messages read.

  6. Click Rate
    Organize campaigns based on the click-through rate of links included in the campaign.

  7. Revenue
    View campaigns based on the revenue they generated.

  8. Number of Orders
    Sort campaigns by the number of orders placed as a result of the campaign.


Broadcast Overview Screen

The broadcast overview screen has been redesigned with significant UI and UX improvements to make campaign data clearer and easier to interpret. Key enhancements include:

  • A cleaner layout with intuitive navigation.

  • Enhanced visual elements for better readability and accessibility.

  • Created and Executed date of each campaign


Download Campaign Performance Reports

For data enthusiasts and detailed analysis, the new Download Report button is your go-to tool. Here's what you need to know:

  • Click the button to instantly download a performance report of your campaigns for the last 30 days.

  • The report includes comprehensive details such as Sent Count, Read Rate, Click Rate, ROI, Revenue, and Orders.

Individual Reports for Campaign

Clicking on View Report button will take you to the reports page by displaying reports which are applicable for that specific campaign


FAQs

Q: Can I use multiple filters at the same time?
A: Yes, you can combine multiple filters (e.g., Channel and Date Range) to refine your search further.

Q: What file format does the downloaded report come in?
A: The report is downloaded in CSV format, making it easy to open in spreadsheet applications for analysis.

Q: Are these features available for all campaign types?
A: Yes, these enhancements apply to all campaign types supported on the platform.


For further assistance or to raise feature requests related to Campaign Overview Page, please contact [email protected].

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