Overview
The Platform-Level ROI feature provides a comprehensive view of the costs and Return on Investment (ROI) for each communication channel, as well as an aggregated ROI across all channels. This empowers you to make data-driven decisions and optimize your marketing strategies.
Features and Benefits
Accurate ROI Calculation
Track costs and ROI for each channel individually.
View overall ROI across all channels over any chosen date range.
WhatsApp-Specific Insights
Costs are calculated based on values provided by WhatsApp at the time of usage.
This ensures more precise ROI insights compared to the Campaigns screen.
Instagram-Specific Insights
Since the cost for Instagram is $0, the ROI is naturally high. This highlights the channel's efficiency in driving returns without incurring direct expenses.
WhatsApp analytics may vary slightly for a day due to potential inconsistencies on their end.
How to Access Platform-Level ROI
Navigate to the Analytics Overview page from the main dashboard.
Adjust the date range to view data for a specific period.
FAQs
Why are WhatsApp analytics slightly inconsistent?
WhatsApp’s cost data may fluctuate due to timing or reporting delays on their end, causing minor variations in daily analytics.How is Instagram ROI calculated if the cost is $0?
Instagram ROI is based solely on the revenue generated, as there are no direct costs involved. This results in a higher ROI for the channel, so the ROI calculated by dividing the revenue with 1.Can I compare ROI across channels?
Yes, the Analytics page provides a detailed breakdown of ROI for each channel, allowing direct comparisons.
For further assistance or to raise feature requests related to Platform level ROI, please contact [email protected].