CTWA as triggers can be used to enhance a brand’s Click to WhatsApp ads journey.
When a buyer clicks on a CTWA ad on any Meta surface (for ex: Facebook/Instagram feed), he will be re-directed to brand’s WhatsApp chat.
On the chat window, buyer can have 2 choices, depending on how the ad was setup:
Send a custom message
Select an ice-breaker (message template setup by brand)
Based on the message sent via buyer, we can setup automation journeys.
In the journey builder, this is present under the ‘Add trigger’ option while configuring the ‘Trigger’ block.
We can also specify the Ad to select for the CTWA chat journey:
Can select any ad.
Can specify name or ID of the ad.
