Revenue Attribution
Revenue attribution in campaigns assigns credit for sales to the various marketing touchpoints a customer interacts with on their buying journey. In BIK dashboard, you can configure revenue attribution and track your attributed orders/revenue.
Steps to configure revenue attribution
Visit settings in BIK Dashboard
Look for Revenue Attribution tab
Click on the edit button
Click on the days to edit
Click on the drop down to change attribution type
Types of Attribution
BIK offers three attribution models.
Click Based
Open Based
Delivery Based
Click Based: The order is attributed to the campaign or journey when a customer clicks on a link in the message.
Open Based: The order is attributed when a customer opens the message sent through a campaign or journey.
Delivery based : The order is attributed when a message is delivered to a customer through campaigns or journeys.
Attribution window:
This is the period where orders or revenue are attributed to the campaign or journey based on the chosen attribution type.
For example, if the window is set to 2 days and a customer clicks after that period, the order won't be attributed to that campaign.
Attribution through Popups:
Orders using a promo code from BIK's lead generation popups (spin the wheel, scratch cards) are attributed to the corresponding popup.
Track your attributed orders/revenue:
You can track revenue/orders in the BIK dashboard Analytics page. Separate tabs exist for Campaigns, Journeys, and Popups.
Campaigns
Journeys:
Popups :
FAQs
1) If a customer clicks a link of both campaign and journey inside the attribution window, to which the order will get attributed?
If a customer clicks links from both a campaign and journey within the window, the order is attributed to the message they interacted with last.
2) All the links included in the campaign or journey message will count for attribution?
All BIK generated short URLs are used for attribution.
3) What happens if a customer clicks a link and uses a promo code?
whenever a promo code is used to make a purchase the order gets attributed to Popup irrespective of the interaction with the message.
4) Can we check the attribution other than BIK dashboard?
Yes, BIK attaches a label “bik” for BIK-attributed orders in your Shopify dashboard.
For further assistance or to raise feature requests related to Revenue/order Attribution please contact [email protected]