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Frequency Capping in Campaigns
Frequency Capping in Campaigns
Updated over a week ago

The Messaging Rate Limits feature allows you to control the rate at which campaign messages are sent to customers. This ensures a smooth messaging experience and helps avoid overwhelming recipients. This feature works across all channels and integrates seamlessly with the same settings page as Journeys.


Key Features

1. Rate Limits Configuration

  • Configure rate limits to specify how many messages can be sent to customers during a set time period.

  • Example: You can set a limit of 100 messages per minute to ensure a consistent flow of messages.

2. Error Tracking

  • Track any failures caused by rate limits or other issues in the Failures section on the Broadcast Details screen.

  • For a more in-depth analysis, failures are also logged in the Campaign Reports, providing insights into message delivery performance.


Setting Up Messaging Rate Limits

Step 1: Access Rate Limits Settings

  1. Navigate to the Settings page .

  2. Locate the Spam Prevention section.

Step 2: Configure Limits

  1. Specify the maximum number of messages to send within a defined time period (e.g., 100 messages per minute).

  2. Save your settings to apply the rate limits.

Step 3: Monitor Campaigns

  • Once a campaign is live, messages will be sent based on the configured rate limits.

  • Any delays or failures will be logged and can be reviewed.


Error Tracking and Analysis

Broadcast Details Screen

  • Access the Failures section on the Broadcast Details screen to identify messages that failed due to rate limits or other issues.

Campaign Reports

  • Navigate to Campaign Reports to view a detailed analysis of failures, including:

    • The total number of messages affected.

    • Specific reasons for failures (e.g., exceeding rate limits).


FAQs

Q1: Can I use different rate limits for different campaigns?

No, rate limits are not configurable for each campaign.

Q2: Will exceeding the rate limit stop my campaign?

Yes, exceeding rate limit will stop the messages for that particular customer whose lmit is exceeded.

Q3: Can I adjust the rate limits after the campaign is live?

Yes, you can update the rate limits at any time from the settings page. Changes will not apply immediately to ongoing campaigns.

Q4: Are rate limits applied across all channels?

Yes, rate limits work across all messaging channels (e.g., Email, SMS, WhatsApp) and are configured centrally.


For further assistance or to raise feature requests related to Frequency Capping in Campaign, please contact [email protected].

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