This document explains how to use the Exit Intent trigger to display lead generation popups when users show signs of leaving your website. This feature helps improve conversion rates by engaging visitors at the point of exit.
What is Exit Intent?
Exit Intent is a behaviour-based trigger that detects when a user is about to leave your website or webpage. When this is detected, a configured popup is automatically shown to the visitor. This gives you one last opportunity to convert abandoning users into leads.
Exit Intent works differently on desktop and mobile devices, based on user interaction patterns such as mouse movement, tab switches, gestures, and scrolling.
Benefits of Using Exit Intent:
Reduce bounce rates by engaging users before they leave.
Recover abandoning visitors by offering incentives or capturing lead details.
Maximise the value of your website traffic without increasing ad spend.
Increase conversions from users who might otherwise leave without interacting.
How to Enable Exit Intent?
Exit Intent can be configured on the following lead generation widgets:
Marketing popup
Lead Generator
Direct Reward Popup
Spin the Wheel
Scratch the Card
To enable Exit Intent:
Go to the Visibility tab in the widget configuration.
Enable the option "Popup on Exit".
Configure the following options based on your preference.
Configuration Options:
Option | Description |
Time Delay | Show the popup only after the visitor has spent a defined number of seconds on the page. |
View Limit | Limit the popup display frequency. For example, show only once every X hours to a user. |
Fast Upward Scroll (Mobile only) | Triggers the popup if the visitor scrolls up rapidly, which is often a sign of exit behaviour on mobile. |
Exit on Website or Webpage | You must choose one. |
Website: Trigger the popup when the user tries to exit the first page they visited.
Webpage: Trigger the popup when the user tries to exit specific pages you select.
How Exit Intent Works on Different Devices?
Desktop
Exit Intent is triggered by:
Moving the mouse towards the browser’s toolbar (top of the screen).
Pressing keyboard shortcuts such as Cmd/Ctrl + Tab or Cmd + Option + Arrow (switching tabs).
Minimising the browser window using Cmd + M.
Mobile
Exit Intent is triggered by:
Swipe-back gestures.
Pressing the device's back button.
Switching apps or pressing the home button.
Fast upward scrolling (if enabled).
FAQs:
1. Which widgets support Exit Intent?
Exit Intent is supported on: Marketing popup, Lead Generator, Direct Reward Popup, Spin the Wheel & Scratch the Card.
2. Where do I configure Exit Intent?
In the widget settings, under the Visibility tab. Enable "Popup on Exit" and configure the available options.
3. Is selecting between Website and Webpage exit mandatory?
Yes. You must choose one:
Website: Triggers on exit from the first page the visitor landed on.
Webpage: Triggers on exit from selected pages only.
4. Can I control how frequently the popup appears?
Yes. Use the View Limit option to define how often a visitor can see the popup (e.g., once every 24 hours).
5. Does Exit Intent work together with Time Delay?
Yes. The popup will only show after the defined time delay and when exit behavior is detected.
6. What behaviour are tracked to detect exit on desktop?
Mouse movement to the top, tab switching, window minimizing, and webpage/website exit based on your configuration.
7. What behaviour are tracked to detect exit on mobile?
Back button press, swipe-back gesture, app switching, fast upward scroll (if enabled), and webpage/website exit.
8. What happens if I don’t configure Time Delay or View Limit?
Time delay is a mandatory field whose default value is of 3 seconds.
View limit is optional.
For further assistance or to raise feature requests related to PopUp exit intent, please contact [email protected].