Popups Reports:
Popup reports offer valuable insights into the performance and effectiveness of popups on a website. They typically include data on popup views, click-through rates (CTRs), conversion rates, and other engagement metrics. Analysing these reports helps website owners understand user interactions with their popups, allowing for optimisation for better performance and user experience.
Types of Available Popup Reports:
Links Clicked Report
New users Acquired
Popup Conversions
Popup Insights
Links Clicked Report:
The Links Clicked report provides a summary of the URLs or links clicked by users on a popup. It includes the type of links used (web/checkout/cart/store) and the count of day-to-day link clicks, including the channel.
Available Data in Links Clicked Report:
Link type
In popup reports, "Link Type" refers to the classification of links based on their purpose or destination. This categorisation helps identify the different types of links clicked by users in popups.
Channel
Channel refers to the source or medium through which users interacted with the popup. It includes different channels such as WhatsApp, Instagram, etc.
Date of link click
Date of link click in popup reports refers to the specific date when a user clicked on a link within a popup.
Total link clicks
Total link clicks in popup reports refer to the overall number of times users clicked on links within popups during a specific period.
New Users Acquired Report:
The "New Users Acquired" report offers insights into the number of unique visitors or users who have interacted with a website or app for the first time during a specific period. It includes a list of all customers acquired, along with details on the channel and source (popups, growth tools, ask phone/email nodes in journeys, Ctwa, etc.).
Available Data in Users Acquired Report:
Source
Source refers to the method (email, phone number, or popup) through which new users were acquired.Channel
Channel refers to the medium through which users interacted with the popup. It includes different channels such as WhatsApp, Instagram, etc.
Event type
Event types in popup reports are categorised based on total users or unique users.
Dates
Dates of link click in popup reports refers to the specific date when a user clicked on a link within a popup.
Popup Conversions Report:
The Popup Conversions report offers valuable insights into the effectiveness of popups in converting website visitors into customers. It provides details on the orders placed via widgets, helping businesses understand the conversion impact of their popup strategies.
Available Data in Popup Conversions Report:
Order ID
Order ID in popup reports is a unique identifier assigned to each order placed through a popup.
Ordered At
Ordered At in popup reports indicates the date when an order was placed through a popup.
Discount code
Discount code in popup reports refers to any discount code or coupon that was used by a customer during their purchase.
Order value
Order value is the total monetary value of an order placed by a customer using the popup discount code.
First name
First name is the name of the customers who purchased a product using the given popup discount code.
Last name
Last name is the last name of the customers who purchased a product using the given popup discount code.
Phone number
Phone number in popup reports typically refers to the customer's contact number provided during the redemption of a discount code or offer within the popup.
Email ID
Email ID in popup reports refers to the email address of the customer who interacted with the popup.
Popup Insights Reports:
The Popup Insights report offers comprehensive analytics and metrics regarding the performance of popups on a website. It provides detailed insights into popups, including customer details and conversion data, enabling businesses to gain a deeper understanding of their popup effectiveness.
Available Data in Popup Insights Reports:
Phone number
Phone number in popup reports refers to the customer's contact number provided during the redemption of a discount code or offer within the popup.
Secondary phone number
Secondary phone number refers to an additional contact number provided by the customer during the redemption of a discount code in a popup.
Email ID
Email ID in popup reports refers to the email address of the customer who interacted with the popup.
Coupon code
Discount code in popup reports refers to any discount code or coupon that was used by a customer during their purchase.
Disbursed at
"Disbursed at" typically refers to the date and time when a discount code was distributed or made available for use by customers.
Purchased
Purchased indicates whether a customer who interacted with a popup and received a discount code actually completed a purchase.
Order value
Order value is the total monetary value of an order placed by a customer using the popup discount code.
Currency
In popup reports, it denotes the currency in which the order value is measured.
Ordered at
Ordered At in popup reports indicates the date when an order was placed through a popup.
Downloading Different Popup Reports:
To download the available reports, follow these steps:
Access the "Reports" section in the BIK dashboard.
Select "Widgets" as the report type in the reports library.
Click on the "Generate" button for the desired report.
Enter a name for the report in the "Add report name" field and select the date range from start to end date.
Choose the "Widget name" for popup conversions and popup insights.
Click on the "Generate" button to successfully generate the report.
Navigate to the "History" section, where you can view the created report with the given name.
Click on the download icon to download the popup report.
FAQs:
1. Can I export data from a popup report for further analysis?
Our BIK platform offers the option to export data from popup reports in CSV format. This feature enables you to conduct further analysis or share the data with other team members as needed.
2. What are some common metrics used in popup reports?
Common metrics in popup reports include channel, source, total, and date. Other metrics such as order value and customer details like phone number and email ID are also available.
3. Can I track the effectiveness of different popup triggers with a popup report?
Yes, you can track the effectiveness of popup triggers using the popup conversations and popup insights reports. Simply select the relevant widget theme and download the report data for analysis.
For further assistance or to raise feature requests related to Popups reports, please contact [email protected]